Twocial - What the name means to us
I’ll be honest, the reception to our name has been mixed.
First off, the pronunciation - for us, Twocial rhymes with Social. But we understand that many people may say “2-cial” - actually that’s how I pronounced it when I first saw it.
Ultimately both me and Martin love it and with time we have become increasingly enamoured with it. Since our first meeting we have retro-fitted a meaning behind the name Twocial. I’d like to tell you we thought of this first but I’d be lying.
Twocial - it’s a mixture of the words Two and Social. Twocial enables better informed and targeted social engagement - facilitating a two way dialogue with real people.
Also, there are two cofounders.
In addition, Martin came up with the cool idea to have an owl as an icon for the startup - and owls make the “Twit Twoo” sound… okay I know this one is a tenuous link but I still think it’s cool :)
So, there’s our reverse engineered explanation of Twocial (which we wished we thought of first).
Oh and also, what do you think of our logo? Martin came up with it - I’m really impressed!