North Tea Power: Nailing Social Media Engagement
It should come as no surprise that here at Twocial we really care about customer engagement, particularly the kind facilitated by social media. We created Twocial so we could help businesses better engage with, and better understand their current and prospective customers.
I vividly remember the day we sat down and decided that we’d invest all of our future energy into Twocial and into making it a huge success; we were in an amazing little coffee shop in the Northern Quarter of Manchester called North Tea Power.
NTP has become a bit of a hacker’s coffee shop over the last year or so. We’re not their target market necessarily, but it has become a great place to hang out on a Saturday afternoon and bump into all sorts of creative people working on their own projects or startups – not to mention the great coffee, of course.
One of our primary focuses with Twocial is to make it really easy for business to be aware of people who are relevant to them. This could be someone with a large influence who has complained about a business (where dealing with their complaint quickly is important) but it could also be someone who is singing the praises of a particular business.
These endorsers are hugely important for a business – they validate it to other people with a human, normally un-biased opinion which strongly influences other people. In fact, brand endorsers can often be far more effective than regular advertising.
Last weekend we saw a great example of this from our very own North Tea Power.
Here’s the conversation:
In summary: NTP humorously asked who was joining them for lunch today, mentioning their wonderful soup. I saw the tweet and replied, asking what the soup was. It happened to be my favourite, but at the same time our good friend Gemma saw the tweet and replied “omfg nom.”.
So, a nice human side to their engagement and definitely no sense of mindless advertising – kudos for that alone. But what they did next was awesome. Being fully aware of the power of brand endorsement, NTP decided to bridge the gap between online brand endorsement and real life by taking a few of these endorsements from Twitter and writing them on a chalk board outside the coffee shop.
For bonus points, who noticed that they even removed the ‘f’ from the original tweet to be more street-friendly?
Overall what a great use of Twitter and a great example of using brand endorsement without it feeling too much like emotionless advertising.
Well done NTP, that’s what we like to see!