Twocial Social 1 - People turned up! Awesome!

As mentioned in my previous blog post, ‘Open’ for business, we’re going to hold regular open Twocial Socials for all to attend. Today was the first ever Twocial Social and it was great!

We tweeted out the time and place and although we had loads of interest, many of our techie friends didn’t make it because it colided with their poker night - priorities right?!!

So it was myself, Martin, fellow techie Ian and Manoj Ranaweera. Manoj is a ridiculously energetic man who runs Techcelerate and Tech Centre Manchester, he is working hard to foster an ecosystem for tech companies in the Manchester area. He is a fellow startup founder of Edocr which offers cloud hosted and indexed document storage. You can check his credentials to see why his opinion is worth listening to. The plan was to meet at our beloved North Tea Power but Manoj lured us into Tech Centre Manchester offices us with the promise of free coffee and heating (it was really freezing outside!).

That’s Martin on the left, Ian in the middle and Manoj on the right.

After going through our pitch, it was great to hear what Ian and Manoj thought. 

  • Our initial thoughts were to cater for the SME (Small to Medium Enterprise) target user however Manoj advised against this. His thoughts were that as Twocial is initially based on Twitter, will SME’s provide the volume in tweets to make the Twocial social engagement analysis worth using?
  • Manoj liked the sentiment analysis idea, he also liked the idea of marketeers/ customer relations folk being able to monitor the dissatisfied customers of their competitors. What he liked most was consumers being able to monitor/ rate the service of service providers. A ‘compare the market’ based on consumer sentiment as opposed to price. I also like this idea. Alot.

Manoj had to run for a train (and boy can he run fast!), so we carried on our conversation at Costa Coffee on Market St (only coffee shop still open).

With Ian we discussed what level of demographics we can use from Twitter, and in that case how the engine behind Twocial can be repurposed to run distributed focus groups. I am in the process of organising meetings with a focus group here in Manchester so this discussion was particularly pertinent.

We were eventually kicked out of Costa - but we were really happy that our first Twocial Social went down so well. We ended the night really excited and with our heads full of new ideas. It was also great to get some initial feedback from people whose opinion we really respect.

All in all a great success! Stay in the loop with our next Twocial Social by following us on Twitter on @TwocialApp.